TRAINERS

I am a big fan of trainers, sports shoes, sneakers (the current in word) etc. there is a huge range to pick from, trainers that are used for sport or the ones that are probably used as fashion items. Early days saw the market dominated by Adidas, but since then, all major sport manufactures have some type of trainers that bear their name, Nike, Asics, Puma, Diadora, New Balance. The list is endless with some very good products. However it does not stop there. Fashion houses such Armani, Valentino, Dolce and Gabbana and Berluti have always wanted to have a piece of the action and are producing a wide range of what they class as trainers, for the general public. As I pointed out in my very first blog what I buy is dictated by how much money I have at that particular time. However it is now time to speak up because things are now out of control. While looking through the excellent Mr Porter website www.mrporter.com I gazed upon what Berluti describe as “playtime burnished leather high top sneaker” which are retailing at £1100.

berluti
The Berluti Sneaker courtesy of Mr Porter

This is not a sports shoe in any shape or form and quite frankly I am at a loss to try and understand what the makers are trying to achieve. This is about as far away from a trainer as you are possibly going to get and is a gross exploitation of people with more money than sense. Anybody with a small amount of intelligence will tell you that there are only three types of trainers worth having throughout your lifetime they are: Adidas samba super (why they had tag on super I have no idea ) Adidas Sam Smith and Adidas Gazelle. These three shoes have stood the test of time and look great whether you are playing sport or just strolling down to the pub. Accept no alternatives, and don’t get distracted by some fancy advertising campaign and avoid anything that reeks of “designer”. So the next time you are out there stay calm and stay focused and buy one of the classics and not some piece of so called trendy footwear.

The incomparable Adidas Sambas
The incomparable Adidas Sambas
Adidas Gazelles
Adidas Gazelles
Adidas Stan Smith
Adidas Stan Smith
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TRAINERS

Can somebody please explain to me what on earth these are?

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The Nike Magista

Kids, or shall I say kids’ parents are buying these in their droves, retailing at £120 you have got to be mentally insane to buy these for your child. You would never play football in these monstrosities and they are certainly not a fashion item, so why would you purchase them? Well, like most things advertised the kids will see players like Neymar or Christiano Ronaldo wearing them, so they must be good and perhaps they will make us play like them. Wrong! Nike the company responsible for making these eyesores, along with a lot of other multinational business that now own the majority of all major sporting goods enterprises, have gone publicity mad and are exploiting the market to saturation point. Nike was once a company that built its reputation on producing a great track shoe; this has not been the case for a very long time now. This company has lost its soul as well as its credibility; it is now all about the mighty dollar and nothing else. When Phil Knight and Bill Bowerman started the company up in 1964 as Blue Ribbon Sports, they traded out of the back of Knight’s automobile. Both men were ambitious and visionary; however, the company they built has nothing to do with sport anymore and is more about greed. Nike should have stuck to the track and field market as they originally intended, but as their appetite to outdo Adidas took over, which has led to the disappearance of any moral and ethical values. Steve Prefontaine must turning in his grave. SWOOSH.