In blog notes 42 I argued that when it comes to polo shirts it is impossible for the frozen northerner to look beyond Lacoste or Fred Perry and in particular the Fred Perry that was made in collaboration with Nigel Cabourn. The alternative to these classics are wide and varied and has led me to Ralph Lauren’s flagship store on Bond Street to explore Ralph’s purple label polo shirt. The famed Mr Lauren has under his umbrella a range of labels such as the aforementioned Purple Label, Polo Ralph Lauren, Big & Tall as well Polo Tennis and Golf and a few more. Each line of clothing is supposed to share the vision of Ralph which probably reflected by the exasperating price range of his Purple Label which is regarded as a more luxurious line of clothing which, in all essence means more expensive. Purple Label products all have that famed Made in Italy tag which is guaranteed to send the price through the roof, so let’s see what we made of the purple label polo shirt. The first thing I noticed was that logo features an embroidered purple label pony which is different to that of their more iconic logo, furthermore it features mother of pearl buttons and is knit from two-ply long-staple cotton which the company argues aids colour retention. I cannot argue with quality of this shirt which is very good, but the price is exorbitant and that’s the rub, do you really want to pay that much for a polo shirt, who will wear it, well, it will probably be worn by people on the French and Italian Riviera and ivy leaguers heading for the Hamptons, but will it be worn in those summer hotspots of Whitley Bay and Tynemouth absolutely no chance in God’s creation, would I swap my Lacoste’s and Fred Perry’s for Ralph’s purple label pony, probably not, but that is not going to stop me lusting after one.