CLOTHES

Ellesse
Ellesse

In the early 1980’s the frozen northerner spent most of his summer holidays on the Costa Del Sol, the main objectives of these holidays were to obtain the perfect tan and drink copious amounts of San Miguel, both of which were normally achieved. When the frozen northerner returned home he had to have in his possession at least one brand new polo shirt, normally it would a classic Lacoste, but for our intrepid traveller there was another polo shirt that had to be purchased and that was the Ellesse polo shirt. These polo shirts may have been standard issue in the Metropolis but in the darkest north east of England they were nigh on impossible to find. During this period of time there were few pretenders around trying to steal the crown that had been worn effortlessly by Lacoste since the beginning of time; they mainly came from Italy and included the aforementioned Ellesse, as well as makes such as Fila and Tacchini (I tend to think the iconic Fred Perry was on the backburner at this time but please correct me if I am wrong). Walking down South Parade in Whitley Bay on any Saturday night you were indeed swimming with crocodiles, there were that many men wearing Lacoste so, wearing Ellesse made you a bit different which, I suppose was the aim of the game.   Founded in Perugia in 1959 by Leonardo Servadio the brand name Ellesse derives from the initials of original owner L S, with its easy identifiable tennis ball logo Ellesse sportswear was worn with distinction mainly by famous tennis players such as Boris Becker, Mats Wilander and Chris Evert, they may have looked good but you weren’t go to buy the shirt because of these players you were going to buy it because of one man Guillermero Vilas. The big serving Argentinian left hander, looked more like a member of Menotti world cup squad than a tennis player, with his long flowing locks he would easily have fitted in perfectly into a forwardline that included Luque and Kempes but chose tennis instead. The “young bull of the pampas” always looked great in Ellesse especially at the French Open at Roland Garros, on the clay which was his preferred surface, you were never going to look as good as him but it didn’t stop you dreaming. Sadly, Ellesse was taken over by in 1994 by the Pentland group, an investment that was bad for all parties concerned, the company slipped into decline which saw Ellesse gradually lose its place in highly competitive polo shirt market which was rather tragic. Now with the release of its heritage line, Ellesse is trying to make a comeback, I doubt it will make it back to those glorious days of the early 80,s there is just too much competition around producing a better product (stand up Fred Perry) I would love them to do well, but without Vilas they are going to struggle get back to the top.

Pampas
The young bull of the Pampas
terrace
Terrace Style
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